What are Wilson Golf Clubs?



In the fall of 2001, Wilson introduced a new line of golf ball. It was an addition to their storied range of Staff golf balls and was rated extremely highly by many independent reviewers. This was more about the need for the company to set a new theme and direction as opposed to just the simple launch of a new product.

In the last 20 years, Wilson have drifted with both its products and its personnel. During that time they constantly were changing their top management personnel as well as enduring a range of failures with the launch of new equipment. This could have ended the company as a going concern, but really all they were waiting for was someone to come along to give them direction and focus.

It wasn't until the mid-1990s that the revolving door finally stopped as Jim Baugh was promoted from the head of the tennis division to the president of the whole Chicago based company. This precipitated a new stability amongst the executive ranks at Wilson , as well as giving renewed direction to their staff to develop and then market new quality products.

The Fat Shaft technology they developed what had been a long term rollout of clubs that could only be said to be mediocre. They began to turn out game-enhancing irons that were attractive to new and existing customers. The Deep Red driver and range of fairway woods were a rare success story in golf equipment in 2001.

Wilson 's Staff range is perhaps the centre-piece of the company's offerings in golf. They've got Wilson Staff woods, Wilson Staff irons and the balls are very well known, which is why all of the balls that have been launched from the time of Jim Baugh have been under that brand name.

Wilson have been endorsed throughout their history by some famous golfers. Nick Faldo, in the mid-eighties, played with Wilson Clubs, and they featured during the rebuilding of his swing and when he started to win major championships. Then, when John Daly burst onto the scene, he started to use the Wilson Driver, which was very good for the company since Daly was known as the longest driver on the tour until a certain Mr Woods came along.

At the end of the day, Wilson has very good brand recognition, and probably deserves it. Their contribution to technological breakthroughs in tennis with their racket technology moved over into golf, in particular with their revolutionary "Gear Effect" iron technology that made being a golf beginner so much easier. It's always worth checking out what they have produced, and if you are looking for new clubs or used clubs, you can't go very far wrong checking out the Wilson range.

Click here for the www.wilsongolf.com website

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