What are Hammer Golf Clubs?
If you are going to design a driver, and you are going to enter the ultra-competitive world of golf club equipment manufacturing, then there needs to be something about you that would make people sit up and take notice. Now, Nike came into golf club equipment, and they could enter the market because they were Nike, and people would have a look at their clubs because they are Nike. Yet even Nike knew that they needed to have a gimmick, a little bit of a head-start, and their sponsorship of Tiger Woods was that head-start.
Jack Hamm had something that he could put behind his brand as well. Jack Hamm has been the world's long-drive champion before, and has also held world records for clubhead speed and distance. This is why when he decided to manufacture a driver people must have felt that they should see what he's got for them. And so, the Hammer was born.
Jack Hamm has produced a club which takes an innovative approach to the design of shaft and driver design. It is a very distinctive club with an appealing and dynamic look. There is little doubt that if you see the Hammer you would want to try it, and you can catch infomercials about it which will make promises about the extra yards that you can get from it. Will it be right for you? It may be, but only if you hit it absolutely right. That makes using the club tricky and strange.
The head of the club is huge and has a tall face which is verging on 3 inches. The back is very long, swooping away in a space-age and aerodynamic look. The look could actually be described as really quite aggressive. There is a rich black colour to the shaft, grip and the head along with accents of gold, silver and red. All this, and a very heavy swingweight go to make something that makes you feel like you have a real weapon in your hands.
That is the idea, the club will do more work for you than you might be used to. The swing that you should take should be patient and slow-tempo, and you should have a well-timed release. Do not swing hard and hard, like you might think you need to do to get the ball going a long way. To be fair, Jack Hamm does include some printed instructions which tell you that, so read them if you decide to buy it. In fact, the best swing to take is known as the "old lady" swing. This is when you have a limited backswing, do not turn your shoulders much, and you bring the club down slowly then accelerate smoothly during impact.
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