Advertising Pens
What format should my artwork be in?
One of the commonest queries about advertising pens is which file format is best for the artwork.
Most companies producing advertising pens try to be easy to do business with and accept a wide range of formats subject to a few minimum requirements necessary for the imprinting process.
Generally speaking, both Windows and Apple Macintosh files are acceptable either on CD, Zip, Jaz,or floppy disk. It’s best to check with the company about emailing zipped files or whether they’re prepared to download a folder from web space.
All artwork should be ready to roll without any requirement for touching up or editing when received by the advertising pen company. Do not fax artwork as the resolution is simply too low to be useable.
Artwork should normally be saved at a resolution of at least 300 dpi or higher, especially if color. Check with the company about their preferences to ensure your order goes through without unnecessary delays.
When submitting artwork the following software/formats are widely accepted:
• Acrobat PDF
• Adobe Photoshop
• Quark Express
• Adobe Pagemaker
• Adobe Illustrator
• Macromedia Freehand
• Corel Draw
• TIFF
• EPSIt’s always a good idea to include a separate folder with all the images used in your artwork. Should there be a problem with your logo or trademark it is then possible for the advertising pen company to readily access the original high resolution images.
Trademarks and Logos
Another obstacle that can trip up an advertising pen order is the issue of trademarks and logos. Before placing an order make certain that any trademarks or logos are legally owned by you. If not, do not proceed without first obtaining the written consent of the trademark or copyright holder. The onus is on you as the customer to ensure that all artwork is properly authorized for use on your advertising pens. Included within the scope of this is the right to use, copy and distribute any copyrighted material e.g. a trademark, trade name or logo, service mark, statement or testimonial, portrait, graphic, artwork, photograph, picture or illustration of any person or any other intellectual property.
Failure to do so could, at best, mean having to write-off the entire consignment of pens. At worst, it could cost you big time in fines and legal expenses. The best course of action is to err on the side of caution if there is the slightest doubt over ownership.
Having checked out all these points, the next question is how many. All companies selling advertising pens operate a minimum order size. Prices do vary widely, so shop around for the best deal. Obviously, the more pens you order at a time, the cheaper the unit price becomes.
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